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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the "purchase funnel" or "buying funnel". Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel ...

4. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

5. Small business - Wikipedia

   en.wikipedia.org/wiki/Small_business

   The data shows that about 22% of small businesses with 100-500 employees were owned by women, a percentage that rises the smaller the business. 41% of businesses with just 2-4 employees were run by women, and in businesses with just one person, that person was a woman in 51% of cases.

6. Business marketing - Wikipedia

   en.wikipedia.org/wiki/Business_marketing

   Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

7. The Best Small-Cap ETF to Buy Right Now (and One ... - AOL

   www.aol.com/best-small-cap-etf-buy-114500581.html

   A cash flow champion leads the pack. The Pacer US Small Cap Cash Cows 100 ETF (NYSEMKT: CALF) focuses on small companies generating substantial free cash flow relative to their market value. The ...