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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
Canadian Public Relations Society; European Confederation of Public Relations; Public relations of the Church of Jesus Christ of Latter-day Saints; Conflict-of-interest editing on Wikipedia; Content marketing; Contingency theory of accommodation; Corporate anniversary; Corporate social media; James Alexander Cowan
Public Relations Institute of New Zealand Institute for the public relations profession in New Zealand, advancing learning, promoting professional development and working towards a greater understanding of public relations in the wider community. Public Relations Society of America, a professional association of public relations practitioners ...
Studies suggest the industry is becoming more professionalized, and that it is more widespread than often assumed. The Chartered Institute of Public Relations (CIPR), which is the UK's professional body for public relations including public affairs, estimates there are around 48,000 people involved in PR, of which 30% are involved in public ...
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.
The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be ...
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