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Localization and Urbanization Economies are two types of external economies of scale, or agglomeration economies.External economies of scale result from an increase in the productivity of an entire industry, region, or economy due to factors outside of an individual company.
Lionbridge was founded in 1996. [2] In 2005, they acquired Bowne Global Solutions, then the largest localization provider. [3] In 2014 they acquired Darwin Zone, a digital marketing services agency based in Costa Rica, [4] and Clay Tablet Technologies, a content connectivity software firm.
International or multinational companies gain economies of scale through shared overhead, and market similar products in multiple countries. Multi-domestic companies have separate headquarters in different countries, thereby attaining more localized management , but at the higher cost of forgoing the economies of scale from cost sharing and ...
Disney unveiled its largest ever commitment to local language content production in Asia on Thursday at a series of in-person, hybrid and fully online showcase events. The product reveals follow ...
For companies: Economic agglomeration would cause fierce competitive pressure. Competition can reduce the market price, motivating companies to innovate and increase production efficiency. [26] However, over-competition would hinder companies' development and innovation, and would also generate some social problems. [citation needed]
Cluster theory is a theory of strategy.. Alfred Marshall, in his book Principles of Economics, published in 1890, first characterized clusters as a "concentration of specialized industries in particular localities" that he termed industrial districts.
Besides the usage of Internet, television and commercials have become useful strategies that global companies have used to help localize their products. Companies, such as McDonald's, have relied on television and commercials in not only the Western Hemisphere but in other parts of the world to attract a varying range of audiences in accordance ...
Because website localization involves mixed strategies, organizations tend to maintain a global image while using website localization to appeal to local users. [7] The challenge of website localization has become even more important as websites increasingly have the potential to both supplement and replace presence in foreign markets.