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Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location.
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Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.
Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new ...
This ability enables what is called one-to-one marketing or personalization. Today's Customer Relationship Management (CRM) systems use the stored data not only for direct marketing purposes but to manage the complete relationship with individual customer contacts and to develop more customized product and service offerings.
Customization and personalization of information. CRM – Views differ based on the audience, and personalized views are not available. Individual personalization requires program changes. eCRM – Personalized individual views based on purchase history and preferences. Individual has ability to customize view. System focus
Personalization management systems typically offer a range of features to manage and deliver personalized messages, campaigns, and experiences. These features typically include: Real-time personalization to automate customer interactions; Segmentation for creating and managing customer segments based on customer attributes and behavior
However, personalized learning is not exclusive to digital technologies or environments. In the rhetoric around 21st Century Skills, personalized learning is often equated with 'customization' (as found in the business world), with digital personalization used to frame the learning experience as highly efficient.