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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Moral reasoning has been the focus of most study of morality dating back to Plato and Aristotle.The emotive side of morality, worked by Adam Smith's The Theory of Moral Sentiments, has been looked upon with disdain, as subservient to the higher, rational, moral reasoning, with scholars like Immanuel Kant, Piaget and Kohlberg touting moral reasoning as the key forefront of morality. [7]
In some crucial cases, however, repugnance is the emotional expression of deep wisdom, beyond reason’s power completely to articulate it. [...] [W]e intuit and we feel, immediately and without argument, the violation of things that we rightfully hold dear. [...] [R]evulsion may be the only voice left that speaks up to defend the central core ...
The practical significance of Scheler's Stratification of Emotional Life is obvious in several respects and points of view. First, Scheler seems to be making a case in favor of what we might refer to today as Emotional Intelligence, as a portal to more ethical behavior and optimum personal development, similar to the ancient Greek concern for promoting virtuous character. [3]
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [ 1 ] [ 2 ] [ 3 ] Hence, it is colloquially known as the hurrah/boo theory . [ 4 ]
An appeal to pity (also called argumentum ad misericordiam, the sob story, or the Galileo argument) [1] [2] is a fallacy in which someone tries to win support for an argument or idea by exploiting one's opponent's feelings of pity or guilt.
U.S. Senate candidate David McCormick of Pennsylvania sought a court order to allow the Republican to make mass challenges to provisional ballots in Philadelphia in a race he appears to have won ...
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.