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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  5. Sentimentality - Wikipedia

    en.wikipedia.org/wiki/Sentimentality

    In modern times [15] "sentimental" is a pejorative term that has been casually applied to works of art and literature that exceed the viewer or reader's sense of decorum—the extent of permissible emotion—and standards of taste: "excessiveness" is the criterion; [16] "Meretricious" and "contrived" sham pathos are the hallmark of sentimentality, where the morality that underlies the work is ...

  6. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...

  7. Mythos (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Mythos_(Aristotle)

    [9] From Aristotle’s examples of "pathos occurring/pathos about to occur but not occurring, and knowledge/ignorance" Belfiore derives a list of "four logical possibilities", and "lists them in the order in which Aristotle ranks them, from worst to best: 1. A pathos is about to occur, with knowledge, but does not occur. 2.

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  9. Stoic passions - Wikipedia

    en.wikipedia.org/wiki/Stoic_Passions

    The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]