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Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced. Designers, replaced.
In March 2023, Coca-Cola collaborated with OpenAI to release one of its first AI-generated commercials, called “Masterpiece,” which showed paintings and sculptures in an art museum come to ...
Coca-Cola is scaling back its packaging sustainability goals, igniting outrage from environmental activists. The beverage company, which has long been criticized for being one of the world’s top ...
1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best') 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke') 1970 – La chispa de la vida ('It's The Real Thing') 1976 – Coca-Cola da más vida ('Coke gives more life') 1982 – Coca-Cola es asi ('Coke is it') 1987 – Sensación de vivir ('You Can't Beat the Feeling')
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012.It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky.
Earlier this month, Coca-Cola confirmed the discontinuation of not one, but two flavors of its popular soda. However, the company didn’t make an official announcement and broke the news on X ...
Coca-Cola was simultaneously testing possible new variations of its soft drink and decided it would sell more product if it used a sweeter formula. Once New Coke was launched, Pepsi prepared its public response to the change; among its talking points for journalists writing about New Coke was to "Ask them about those Bill Cosby ads". [ 47 ]