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These are copywriters who had a major influence on the modern advertising industry, particularly during its formative years. Earnest Elmo Calkins (1868–1964), a pioneer of the soft sell Robert Collier (1885-1950), a pioneer of direct mail and self-help
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
John E. Kennedy (1864-1928) was a pioneering advertising copywriter.. In 1904, Kennedy began working with Albert Lasker at the Chicago office of advertising firm Lord & Thomas where he became the highest paid copywriter in all of advertising.
David John Abbott (11 October 1938 – 17 May 2014 [1] [2]) was a British advertising executive who founded Abbott Mead Vickers BBDO.He was one of the most celebrated advertising executives in the world, and regarded as the greatest copywriter of his generation. [3]
Writing ads for Lord & Taylor and Wanamaker's John Emory Powers (1837–1919) was a highly influential American copywriter . [ 1 ] The world's first full-time copywriter, [ 2 ] [ 3 ] [ 4 ] : 53 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886.
He was inducted into the Copywriters Hall of Fame in 1964, received the Man of the Year of Advertising Award in 1964 and 1965, and The Pulse Inc., Man of the Year Award in 1966. He was also named "Top Advertising Agency Executive" in 1969 and received the Golden Plate Award of the American Academy of Achievement [ 9 ] in 1976 and was inducted ...
Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926. [1] During the 1930s, she was reputed to be the world's highest-paid female advertising copywriter. [2] She was published in The New Yorker, the New York Herald Tribune, and several well-known women's ...
E. N. J. Carter (the pen name for Earl Carter) was an American novelist and advertising copywriter. Carter was born at St. Vincent's Hospital in Greenwich Village. He was awarded the Outstanding Civilian Service Medal in 2003 by the U.S. Army for creating the slogan, “Be All You Can Be.” The award read in part, “Your slogan and creative ...