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The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself. It confers the need to be able to exercise direction in the world surrounding you, and cause things to happen.
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
He proposed the possibility that the deep affiliations humans have with other life forms and nature as a whole are rooted in our biology. Both positive and negative (including phobic) affiliations toward natural objects (species, phenomenon) as compared to artificial objects are evidence for biophilia.
Murray defines a need as a drive that has the potential to prompt a behavior from the person. For example, the need for affiliation may drive a person to join a social organization. Needs are often influenced by environmental stimulus or "presses", another component of Murray's theory.
Basing his work on the work of Henry Murray, he focused on three particular motives: the need for achievement (N-Ach); the need for affiliation (N-Aff); and the need for power (N-Pow). N-Ach is the desire to excel in relation to a set of standards. It is the drive to succeed. N-Pow is the desire to be influential and affect an organization.
Cold and flu season always comes around when the weather starts to change. But does cold, wet weather actually make you sick?Not really, experts say. But cooler temperatures and dry winter air can ...
Various factors make up a person's actual identity, including a sense of continuity, [5] a sense of uniqueness from others, and a sense of affiliation based on their membership in various groups like family, ethnicity, and occupation. These group identities demonstrate the human need for affiliation or for people to define themselves in the ...