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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The system includes matching fittings, with which furniture sides can be secured to floors, walls, and adjacent cabinets. Other fittings are available for doorbands, drawer guides, clothes racks, floor racks, and other features, and typically mount into one or more of the 5 mm holes otherwise used to support shelf brackets.
According to reports, he had to saw off the table's legs so he could put it inside the car and bring it home. He talked about the idea with his boss at IKEA, and IKEA started selling flat-pack furniture in 1956. [10] [11] [12] [13]
He gave the example of Belgium, where price cuts took effect on Feb. 1—IKEA was able to significantly lower prices on parcel deliveries from €9.99 ($10.81) to €2.99 ($3.24).
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
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