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G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
Stanley Weston (born Stanley Alan Weinstein; April 1, 1933 – May 1, 2017) was an American inventor and licensing agent who created the G.I. Joe toy line in 1963, as well as the very concept of the action figure. [1] [2] [3] Weston later sold the rights to his invention, which he called "outfitted action figures", to Hasbro for just $100,000. [1]
The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
G.I. Joe: A Real American Hero (also known as Action Force in Finland, [2] Sweden [3] and the UK [4]) is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. [5] The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets.
Eagle Eye" G.I. Joe was invented by James A. King in 1976 [5] James A. King was a Master Engineer at Hasbro's R&D Dept in the mid-to-late 1970s and a top toy and consumer product inventor, designer and engineer under his own company King Design Associates, which produced additional G.I. Joe products and other toys for Hasbro.
While not all action figures include accessories, the additional items often prove essential to characters and their effectiveness as interactive toys. Typical 3 + 3 ⁄ 4-inch (95 mm) scale G.I. Joe figures include several intricately sculpted guns or hand weapons that can be fastened inside the figures' hands. Missile launchers are also ...
From 1982, the name "G.I. Joe" referred to the team, also known as the "Joe team" or the "Joes". The G.I. Joe team was introduced as the G.I. Joe: A Real American Hero toyline by Hasbro. Later, the Marvel G.I. Joe: A Real American Hero comic books and the G.I. Joe: A Real American Hero television cartoons were released. The team's battle cry is ...
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