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The personal webpage of surfer Sean O'Brien that opens with a splash screen. In a study done by Zinkhan, participants had four main reasons to create personal web pages. First, people use personal web pages as a portrayal of self, in a sense marketing themselves, since creators have the freedom to portray their own identi
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
A web presence is a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence).. Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account).
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
For example, Library Websites are a prime example of such linking between the university website and other database or publisher websites such as FirstSearch and SpringerLink. [9] In the new economy with the convergence of technology, online branding provides the opportunity for companies to develop brands alliances and networks to maximize the ...
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