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Safilo Group S.p.A. (acronym of Società Azionaria Fabbrica Italiana Lavorazione Occhiali) is an Italian company that designs, produces, and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets, and cycling helmets under its own five house brands and 32 licensed brands, including Smith Optics since 1996.
ShredWide is a goggle lens and frame design principle that reduces the field of vision restrictions in products designed for skiers, bikers and snowboarders. By offering a larger field of vision, this design aims to enhance safety and performance. [14] Shred emphasized this larger field of vision beginning with its initial goggle collection. [15]
The first pair of safety goggles and masks were added to the Bollé range of products in 1950 [4] and in 1956 Georges Bollé created the nylon "cat-eye" sunglass and the first cycling specific sunglasses, the Nylon Grand Sport. In 1960, ski goggles were first marketed by Bollé.
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It provided gun sights, aviation goggles, and sunglasses to troops during World War II. [4] After a visit by John F. Kennedy in 1958 to its original manufacturing site in Southbridge, Massachusetts, AO became a go-to brand of the president. [5] Starting in the 1980s, Warner-Lambert divested from American Optical.
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