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PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated environment. It provides scores and recommendations for various categories like Performance, Accessibility, Best Practices, and SEO.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Recent versions of Lighthouse offer insights into how to optimize the Core Web Vitals metrics (which is one of the signals used by Google's algorithm to rank pages [6]), as announced by Google engineer Addy Osmani in 2021. [7] As of now, Google uses three parameters to measure Core Web Vitals compliance, which are: Largest Contentful Paint
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Link farms were first developed by search engine optimizers (SEOs) in 1999 to take advantage of the Inktomi search engine's dependence upon link popularity. Although link popularity is used by some search engines to help establish a ranking order for search results, the Inktomi engine at the time maintained two indexes.
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