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Some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. Digital flyers can be shared on the internet. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened.
With the letterpress, print design and graphics remained black and white print on paper until the late nineteenth century. [2] The letterpress was the first technology that allowed for mass production and distribution of printed material at a large scale, and because of this, quickly replaced the slow processes of woodblock printing and hand ...
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A brochure is usually folded and only includes promotional summary information. A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer, or bulletin. [3]
The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
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