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Kellogg's Cereal City USA was a tourist attraction in downtown Battle Creek, Michigan (itself nicknamed "Cereal City"), open between 1998 and 2007. It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
Kellogg Arena was built in 1980. It seats 4,675 for basketball games, 4,859 for ice shows, 4,433 for the circus, 1,500 for theatrical shows and concerts, 6,200 for end-stage concerts and 6,500 for center-stage concerts.
WK Kellogg Co plans to invest at least $44 million in Battle Creek, retaining hundreds of jobs and positioning the company for future growth locally.
The celebration of all things hot dogs will run from 3 to 7 p.m. Saturday and hot dog-centric games and a hot dog eating competition.
Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. [93] Kellogg's is currently the title sponsor of three college football bowl games.
Events are planned for 11 a.m. to 11 p.m. at Lock 3 park, and will feature national and local rib vendors competing for best ribs, best sauce and people's choice award. Food includes ribs, pulled ...
WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.