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  2. Forcing (magic) - Wikipedia

    en.wikipedia.org/wiki/Forcing_(magic)

    Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...

  3. Argumentum ad populum - Wikipedia

    en.wikipedia.org/wiki/Argumentum_ad_populum

    Argumentum ad populum is a type of informal fallacy, [1] [14] specifically a fallacy of relevance, [15] [16] and is similar to an argument from authority (argumentum ad verecundiam).

  4. Appeal to fear - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_fear

    Examples of fear appeal include reference to social exclusion, and getting laid-off from one's job, [6] getting cancer from smoking or involvement in car accidents and driving. Fear appeals are nonmonotonic , meaning that the level of persuasion does not always increase when the claimed danger is increased.

  5. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.

  6. Informal fallacy - Wikipedia

    en.wikipedia.org/wiki/Informal_fallacy

    For example, the statement "Green is the best color because it is the greenest of all colors", offers no independent reason besides the initial assumption for its conclusion. Detecting this fallacy can be difficult when a complex argument with many sub-arguments is involved, resulting in a large circle.

  7. Circumlocution - Wikipedia

    en.wikipedia.org/wiki/Circumlocution

    For example, [Firefighters] are the people who you call when your house is on fire. A [spider] is an arachnid that catches insects in its web. Synonyms and simile are two other common circumlocution strategies. [4] A pomegranate could be described using these techniques as follows:

  8. Affirming a disjunct - Wikipedia

    en.wikipedia.org/wiki/Affirming_a_disjunct

    A second example provides a first proposition that appears realistic and shows how an obviously flawed conclusion still arises under this fallacy. [3] To be on the cover of Vogue Magazine, one must be a celebrity or very beautiful. This month's cover was a celebrity. Therefore, this celebrity is not very beautiful.

  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.