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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited , gaining the Billabong, Element , Von Zipper, RVCA and XCEL brands.
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8] Williams appeared in the 2003 DC Shoes video The DC Video prior to commencing his own company with the assistance of his business partner, Eli Soto, who had collaborated with Williams on the Gold Wheels brand. [9]
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [ 1 ] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide ...
Alongside Dyrdek, Kalis has been a longtime rider with the DC Shoes skate shoe company and, as of March 2013, his latest signature shoe, entitled the "Centric S", was released in mid-2012—the Centric S was incorporated into the DC "Rediscover" campaign and Kalis' model received the tagline, "Rediscover Heritage". [12]
Fallen Footwear is an American skateboarding footwear and apparel brand founded by professional skateboarder Jamie Thomas in 2003, after leaving Circa.The company which was out of the market for almost two years (2016–2017) has now been acquired for a global re-launch by Town Connection, an investment group with its headquarters in Buenos Aires, Argentina.
In 1996, Carroll released a signature model, a technically more advanced shoe based on the Half Cab with a modern internal looped lacing system, [9] [10] [11] but left the company in 1997 and moved to DC Shoes. [12] In 1998, DC Shoes released a Mike Carroll signature model shoe called the "Cosmo". [13] Not long afterwards, Carroll left DC Shoes ...