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2. Vokal (fashion brand) - Wikipedia

   en.wikipedia.org/wiki/Vokal_(fashion_brand)

   Vokal was a hip hop fashion brand launched in 1997 by Abayomi Jamil “Yomi” Martin, rapper Cornell "Nelly" Haynes Jr, and Nick Loftis.Vokal's team began selling T-shirts, jerseys, and custom clothing from their homes and car trunks.

3. Hip-hop fashion - Wikipedia

   en.wikipedia.org/wiki/Hip-hop_fashion

   The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other ...

4. Cross Colours - Wikipedia

   en.wikipedia.org/wiki/Cross_Colours

   Cross Colours was the brainchild of Carl Jones the entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, then worked in various fashion enterprises before starting his own T-shirt company. He eventually started a company called Surf Fetish, which rode the wave of beachwear trends.

5. Phat Farm - Wikipedia

   en.wikipedia.org/wiki/Phat_Farm

   The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]

6. FUBU - Wikipedia

   en.wikipedia.org/wiki/FUBU

   FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

7. 2000s in fashion - Wikipedia

   en.wikipedia.org/wiki/2000s_in_fashion

   In the mid to late 2000s, artists such as Kanye West challenged the conventional ideas of masculinity in hip-hop fashion by presenting a more varied selection of ensemble options, such as shutter sunglasses and pink polo shirts. Hip-hop and high fashion saw a dramatic crossover during this time, with Kanye West's partnership with Louis Vuitton ...