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The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada. Depend Underwear for Men and Depend Underwear for Women replaced the existing unisex adult underwear on store shelves nationwide. [4] Also that year the booster pads and undergarment liners were discontinued.
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
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In 1989, Luvs Deluxe introduced single-sex diapers, differentiating the spot where boys and girls wet most. In 1991, Luvs Phases were introduced. In 1994, Luvs introduced the Dri-Weave, an absorbent material found in Always products. This was only used for a short while. The product became a budget brand. In 1995, Luvs re-introduced unisex diapers.
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