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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]

  4. List of political slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_political_slogans

    United We Stand America – citizen action organization created by Ross Perot after his unsuccessful 1992 presidential campaign; later adopted as a slogan by the Reform Party [5] War on women – phrase used to describe certain Republican policies and legislation that restrict women's rights, especially reproductive rights including abortion

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.

  6. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    For example, if an upcoming story about taking a 'bribe' will be damaging, by repeatedly using the word for 'bribe' for trivial accusations, the word itself may become more normalized and readily dismissed when encountered. Slogans A slogan is a brief, striking phrase that may include labeling and stereotyping.

  7. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    The sales per active account metric provide a useful indicator of a salesperson’s effectiveness in maximizing the value of existing customers. Although it is important to make the most of every call, a salesperson will not reach his or her goal in just one call. A certain amount of effort is required to complete sales."

  8. Sentence diagram - Wikipedia

    en.wikipedia.org/wiki/Sentence_diagram

    A sentence may also be broken down by functional parts: subject, object, adverbial, verb (predicator). [6] The subject is the owner of an action, the verb represents the action, the object represents the recipient of the action, and the adverbial qualifies the action. The various parts can be phrases rather than individual words.

  9. Harvard sentences - Wikipedia

    en.wikipedia.org/wiki/Harvard_sentences

    The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.