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  2. Counterpropaganda - Wikipedia

    en.wikipedia.org/wiki/Counterpropaganda

    Counterpropaganda is a form of communication consisting of methods taken and messages relayed to oppose propaganda which seeks to influence action or perspectives among a targeted audience.

  3. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms, sometimes simply as lists of synonyms and antonyms.

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The rhetorical modes (also known as modes of discourse) are a broad traditional classification of the major kinds of formal and academic writing (including speech-writing) by their rhetorical (persuasive) purpose: narration, description, exposition, and argumentation.

  5. Boomerang effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Boomerang_effect_(psychology)

    When weak or unclear persuasion leads the recipient to believe that the communicator is propounding a different position to that which the communicator really intends. When the persuasion triggers aggression or unalleviated emotional arousal. When the communication adds to the recipient's knowledge of the norms and increases their conformity.

  6. Pakikisama - Wikipedia

    en.wikipedia.org/wiki/Pakikisama

    At the core of Filipino psychology is the value of kapwa, which Enriquez defines as a shared identity or the sharing of one's self with others. [7]The concept of pakikisama is often highlighted within youth groups, Filipino workplaces, and as a nation itself in order to avoid being branded as a mayabang, or as a boastful individual within the group. [2]

  7. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The model was a major contributor to the development and understanding of attitude change and persuasion, however it is now only one part of many perspectives on persuasion. [10] Research in persuasion is considering the effects of the unconscious, with scholars beginning to explore the possibility of "priming in inducing non-conscious effects ...

  8. Invitational rhetoric - Wikipedia

    en.wikipedia.org/wiki/Invitational_rhetoric

    Invitational rhetoric is a theory of rhetoric developed by Sonja K. Foss and Cindy L. Griffin in 1995. [1]Invitational rhetoric is defined as “an invitation to understanding as a means to create a relationship rooted in equality, immanent value, and self-determination.” [1] The theory challenges the traditional definition of rhetoric as persuasion—the effort to change others—because ...

  9. Door-in-the-face technique - Wikipedia

    en.wikipedia.org/wiki/Door-in-the-face_technique

    The door-in-the-face technique is a compliance method commonly studied in social psychology. [1] [2] The persuader attempts to convince the respondent to comply by making a large request that the respondent will most likely turn down, much like a metaphorical slamming of a door in the respondent's face.

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