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In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages. Beiersdorf bought the brand in 2000. Beiersdorf bought the brand in 2000. In some countries in Europe Hansaplast , a brand name started by Beiersdorf in 1922, is used instead. [ 2 ]
Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in Hamburg, Germany.Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape) and Coppertone.
A close-up of an open Band-Aid. Band-Aid is a brand of adhesive bandages distributed by the consumer health company Kenvue, spun off from Johnson & Johnson in 2023. [3] Invented in 1920, the brand has become a generic term for adhesive bandages in countries such as the United States, Canada, Australia, and others.
An adhesive bandage, also called a sticking plaster, sticky plaster, medical plaster, or simply plaster in British English, is a small medical dressing used for injuries not serious enough to require a full-size bandage.
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products. [3] Since 2017, they are an official supplier of USA Swimming . [ 4 ] In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M ...
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Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
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