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[5] [6] In 1958, it was sold to Dixie Products, [7] [8] a small stove company of Cleveland, Tennessee, after selling off a few underperforming divisions of Magic Chef. [9] In 1974, Magic Chef bought the Norge Village Laundry & Dry Cleaners chain. [10] By 1986, the company had become the 249th largest industrial company in the nation, and was ...
The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool Corporation.
In 1958, in a bid to keep the industry from moving operations to Cleveland, the city of Franklin purchased the plant and offered to lease the property to Magic Chef at a more affordable rate. [25] Magic Chef continued to operate out of Franklin until January 1961, at which point a recession in market appliances led to the closing of the plant. [26]
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In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [ 4 ] [ 5 ] By the early 1970s, Businessweek referred to the business as "moneylosing." [ 6 ] By 1978, Gaffers and Sattler accounted for approximately one quarter of Magic Chef's total sales.
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