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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Jill Whalen is an Ashland, Massachusetts based former search engine optimization consultant (SEO), speaker and writer. Whalen was the CEO of High Rankings, and co-founded Search Engine Marketing New England. She was a regular speaker at Search Engine Strategies Conferences. High Rankings included a top-rated SEO discussion forum. [1]
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged.
Covario was founded as "SEMDirector" in 2006 by Dema Zlotin, Curt Nelson, and Russ Mann as a spin-out of Zlotin and Nelson's software development consulting firm Silicon Space, Inc. SEMDirector focused on B2B Search Marketing. [7] [8] The company initially focused on Pay per click (PPC) and Search Engine Optimization (SEO) software analytics. [9]
Business & Decision (frequently called B&D) is an international consulting and systems integration company with its global headquarters in Paris, France.The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.
Digital marketing agencies combine copy-writing services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication, and design.
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