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Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
Conceptual combination is a fundamental [1] cognitive process by which two or more existing basic concepts are mentally synthesized to generate a composite, higher-order concept. The products of this process are sometimes referred to as " complex concepts ."
In psychology, trait theory (also called dispositional theory) is an approach to the study of human personality. Trait theorists are primarily interested in the measurement of traits , which can be defined as habitual patterns of behavior, thought , and emotion . [ 1 ]
An example in social psychology would be the combination of a person's beliefs about women and their beliefs about business. If women are not generally perceived to be in business, but the person meets a woman who is, a new subtype of businesswoman may be created, and the information perceived will be incorporated into this subtype.
Industrial and organizational psychology (I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives.In general, the goals of I-O psychology are to better understand and optimize the effectiveness, health, and well-being of both individuals and organizations."
In decision theory, the weighted sum model (WSM), [1] [2] also called weighted linear combination (WLC) [3] or simple additive weighting (SAW), [4] is the best known and simplest multi-criteria decision analysis (MCDA) / multi-criteria decision making method for evaluating a number of alternatives in terms of a number of decision criteria.
DSRP is a theory and method of thinking, developed by systems theorist and cognitive scientist Derek Cabrera.It is an acronym that stands for Distinctions, Systems, Relationships, and Perspectives.
In psychology and sociology, internalization involves the integration of attitudes, values, standards and the opinions of others into one's own identity or sense of self. In psychoanalytic theory, internalization is a process involving the formation of the super ego . [ 6 ]