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In the 1960s, the disposable diaper rapidly took hold and cloth diaper use fell out of favor. In the late 1980s, cloth diaper users re-emerged with environmental issues concerning the use of disposables. By the late 1990s and the beginning of the next decade, many large cloth diaper manufacturing companies were well established.
In 1996, Luvs introduced the stretch diaper, a diaper that features the "elastic waistband". In 1998, Barney the Dinosaur made his debut on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure. As part of a deal, Luvs diapers made a cameo in the movie. In 1999, Luvs introduced the Size 6 & a new logo.
The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
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Currently, parents can buy Kudos for between 41 cents and 70 cents per diaper, depending on the size. That compares with a box of Pampers Pure Protection, which runs between 34 cents and 75 cents ...
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