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On January 17, 2024 the league announced it was rebranding the Ultimate Frisbee Association (UFA). The league partnered with Sport Dimension Inc. (SDI), owner of the Wham-O brand family which includes the Frisbee trademark to license the name for use across the league. Multiple new logos were designed as part of the league's new brand identity.
Organized disc sports began in the 1970s with promotional efforts from Wham-O and Irwin Toy (Canada). These took the form of national tournaments and Frisbee show tours at universities, fairs and sporting events. Disc sports such as freestyle, double disc court, guts, ultimate and disc golf became this sport's first events.
In January 1977 Wham-O introduced the World Class "80 Mold" 165 gram frisbee. This disc quickly replaced the relatively light and flimsy Master frisbee with much improved stability and consistency of throws even in windy conditions. Throws like the flick and hammer were possible with greater control and accuracy with this sturdier disc.
Wham-O referred Tom to the International Frisbee Association. After a few letters back and forth, fate had Tom flying to California for his sister's wedding. Tom's father was in the aerospace industry and had lived in Birmingham then Huntsville before moving to California and lived within 10 minutes of Wham-O's California headquarters. Ed ...
With Ed's position at Wham-O, he began not only to heavily market the Frisbee by promoting the trick throws and games you could play, but he shifted the focus of the Frisbee to a sport. Ed Headrick promoted the Frisbee, Frisbee games, and Frisbee sports events and rose to the ranks of Executive Vice President at Wham-O.
The Canadian Open Frisbee Championships and the Vancouver Open Frisbee Championships introduced Frisbee as a disc sport, including the first competitive freestyle events. [ 18 ] [ 19 ] Freestyle is a competition where teams of two or three players perform a routine that involves a series of creative throwing and catching techniques set to music.
Wham-O Inc. is an American toy company based in Carson, California, United States.It is known for creating and marketing many popular toys for nearly 70 years, including the Hula hoop, Frisbee, Slip 'N Slide, Super Ball, Trac-Ball, Silly String, Hacky sack, Wham-O Bird Ornithopter and Boogie Board, [1] many of which have become genericized trademarks.
Flying disc sport rose with the invention of plastic and celebrated its 50th anniversary in 2007. The early years of international flying disc play were dominated by the influence of the International Frisbee Association (IFA) which was founded by Ed Headrick in 1967 as the promotional arm of the Wham-O Manufacturing Company. Many of the ...