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Luzhou Laojiao was reportedly the favourite liquor of China's paramount leader, Deng Xiaoping. [8] The company commenced international operations in 2012, concentrating initially on the Asia-Pacific market but expanding into Africa during 2016–17. In 2018 it was estimated to be worth nearly CN¥ 100 billion (US$15.75 billion).
In 1919, the Jinyu Fenjiu Corporation was established as one of the first modern distilleries in China and it was upon this foundation that the Xinghuacun Fenjiu Distillery was founded in 1949 during the Chinese Civil War shortly before the proclamation of the People's Republic of China. [3]
The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn. [3] Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world.
Kaoliang liquor, Gaoliang liquor or Sorghum liquor is a strong distilled liquor of Chinese origin made from fermented sorghum.It is a type of light-aroma Baijiu.The liquor originates from Dazhigu (大直沽, located east of Tianjin), first appearing in the Ming Dynasty and is widely consumed across northern China in provinces such as Hebei, Shaanxi, and Shandong.
Kweichow Moutai's position as a cultural icon has granted it broad market successes as well. Sitting at 181 on Fortune 500 China, the distillery is the largest non-technology company in China and the most valuable spirits brand worldwide [5] having surpassed the British multi-national spirits conglomerate Diageo in 2017. [6]
Baijiu or shaojiu is a Chinese liquor. It is usually sorghum -based, but some varieties are distilled from huangjiu or other rice -based drinks. All typically have an alcohol content greater than 30% and are so similar in color and feel to vodka that baijiu is sometimes known as "Chinese vodka".
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; some southeastern Chinese styles may employ rice and glutinous rice while other Chinese varieties may use wheat, barley, millet, or Job's tears (Chinese: 薏苡; pinyin: yìyǐ) in their mash bills.
Beijing Hongxing北京红星. Beijing Hongxing Co. Ltd (Chinese: 北京红星股份有限公司), commonly known as "Hongxing" (Chinese: 红星; lit. 'Red Star') is a baijiu distillery in Beijing, China. The distillery is best known for producing an iconic, low-cost erguotou baijiu, a variety of qingxiang (清香; "light aroma") baijiu which is ...