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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
The structure chart is similar in appearance to an organizational chart, but has been modified to show additional detail. Structure charts can be used to display several types of information, but are used most commonly to diagram either data structures or code structures. [3]
After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is known as their Advantage Matrix. The matrix was published in a 1981 Perspective titled "Strategy in the 1980s" by Richard Lochridge. [1]
Reverted to version as of 18:50, 4 November 2019 (UTC) Diagram update did not fail, it actually just took several minutes to appear. 18:55, 4 November 2019: No thumbnail: 0 × 0 (195 KB) Tigerdude9: Reverted to version as of 20:10, 17 December 2014 (UTC) Update failed. 18:50, 4 November 2019: 806 × 1,237 (215 KB) Tigerdude9: Updated diagram.
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