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Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech. Methods and use
Cultural tradition ensured that German typography and type design remained true to the gothic/blackletter spirit; but the parallel influence of the humanist and neo-classical typography in Italy (the first country outside of Germany with a printing press) catalyzed texture into four additional sub-styles that were distinct, structurally rich ...
Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.
Its use has only waned somewhat since the early 20th century through the advocacy of the typographer Jan Tschichold's book Asymmetric Typography and the freer typographic treatment of the Bauhaus, Dada, and Russian constructivist movements. Not all "flush left" settings in traditional typography were identical.
The small number of alphabetic characters needed for European languages was an important factor. [8] Gutenberg was the first to create his type pieces from an alloy of lead, tin, and antimony—and these materials remained standard for 550 years. [9] For alphabetic scripts, movable-type page setting was quicker than woodblock printing.
Some calligraphers and hand-letterers say that calligraphy created with brush pens becomes lettering or faux-calligraphy, [15] but others believe that the approach used to create the letters is more important than the tools used to do so. [1] [16] Typography is the use of type in a repeating system, where each instance of the same letter looks ...