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  2. Facebook Platform - Wikipedia

    en.wikipedia.org/wiki/Facebook_Platform

    Facebook Connect, [25] also called Log in with Facebook, like OpenID, is a set of authentication APIs from Facebook that developers can use to help their users connect and share with such users' Facebook friends (on and off Facebook) and increase engagement for their website or application. When so used, Facebook members can log on to third ...

  3. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks.

  4. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    This photo tagging feature was developed by Aaron Sittig, now a Design Strategy Lead at Facebook, and former Facebook engineer Scott Marlette back in 2006 and was only granted a patent in 2011. [68] [69] On June 7, 2012, Facebook launched its App Center to help users find games and other applications. [70]

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Review, and edit or remove obsolete or distracting data; Increase usability to reduce barriers to conversion; Create a self-serving customer service format by letting the user reach informative answers quickly with a learning database. [citation needed] Offer active help (e.g. live chat, co-browsing) Generate user reviews of the product or service

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Spotify started its viral marketing campaign Spotify Wrapped in 2016. [36] The campaign was designed to promote Spotify by encouraging people to share their music taste on social media. The release of Spotify Wrapped in early December each year has historically correlated with a boost to Spotify's app store ranking. [36]

  8. Responsive web design - Wikipedia

    en.wikipedia.org/wiki/Responsive_web_design

    Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach [clarification needed], device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.

  9. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.