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2. Ad tracking - Wikipedia

   en.wikipedia.org/wiki/Ad_Tracking

   Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

3. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

4. Call-tracking software - Wikipedia

   en.wikipedia.org/wiki/Call-tracking_software

   Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves.Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct ...

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

6. Circana - Wikipedia

   en.wikipedia.org/wiki/Circana

   NPDTechworld, a branch dedicated to the technology and software sector, followed in December. [6] NPD uses sales data, such as checkout tracking from retailers and distributors as well as consumer-reported purchasing behavior, and offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services.

7. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...