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Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
The company has over 800 sales consultants who work through 39 full-service distribution centers providing coverage throughout the United States. [9] As a single source for medical inventory needs, PSS carries over 55,000 different medical products, (70% supplies, 20% equipment, and 10% pharmaceuticals), representing over 1,000 major manufacturers.
[2] [3] It is the nation's largest privately held manufacturer and distributor of medical supplies providing products, education, clinical programs and services across the continuum of care with operations in over 125 countries and territories. [4] In 2022, Medline had sales of $21.2 billion. [5]
A few pharmaceutical companies have realized that training sales representatives on high science alone is not enough, especially when most products are similar in quality. Thus, training sales representatives on relationship selling techniques in addition to medical science and product knowledge, can make a difference in sales force effectiveness.
A pharmaceutical sales representative is the key part within the sales of all drugs. [1] They ensure the healthcare profession is informed of the benefits of the drug along with the safety and the side effects according to the dictate of the company employing them.
The company distributed a videotape in which a sales representative declared that "Evista truly is the best drug for the prevention of all these diseases." Some sales representatives had also been instructed to conceal the disclosure page which stated that the effectiveness of the drug in reducing breast cancer risks had not yet been established.
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