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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. In 2005, Adolph Coors Company , the holding company that owned Coors Brewing, merged with Molson , Inc. to become Molson Coors . [ 1 ]
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Coors Light has been a fixture in beer coolers since 1978. Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light ...
Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light, which debuted three years earlier.
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [4] [5] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer, brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light.
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