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  2. Yahoo Native - Wikipedia

    en.wikipedia.org/wiki/Yahoo_Native

    Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.

  3. List of Yahoo-owned sites and services - Wikipedia

    en.wikipedia.org/wiki/List_of_Yahoo-owned_sites...

    Yahoo! Search BOSS – A service that allowed developers to build search applications based on Yahoo's search technology. [63] Yahoo! SearchMonkey – Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October ...

  4. List of mergers and acquisitions by Yahoo - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Web search engine USA — Yahoo! Search [49] April 18, 2006: Meedio Digital video recorder USA — Yahoo! Go [50] September 27, 2006: Jumpcut.com Online video editing USA — Yahoo! Video [51] October 17, 2006: AdInterax: Online advertising USA — Yahoo! Search Marketing [52] November 16, 2006: Bix.com: Social media USA — Bix [53] November ...

  5. Yahoo - Wikipedia

    en.wikipedia.org/wiki/Yahoo

    Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web services portal. The web portal provides search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

  7. Search syndication - Wikipedia

    en.wikipedia.org/wiki/Search_syndication

    Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]

  8. Yahoo! Inc. (1995–2017) - Wikipedia

    en.wikipedia.org/wiki/Yahoo!_Inc._(1995–2017)

    In March 2004, Yahoo launched a paid inclusion program whereby commercial websites were guaranteed listings on the Yahoo search engine. [140] Yahoo discontinued the program at the end of 2009. [141] Yahoo was criticized for providing ads via the Yahoo ad network to companies who display them through spyware and adware. [142] [143] Yahoo, as ...

  9. Yahoo Search - Wikipedia

    en.wikipedia.org/wiki/Yahoo_Search

    Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. [2] Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to ...