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BBM, also known by its full name BlackBerry Messenger, was a consumer-oriented proprietary mobile instant messenger and videotelephony application service originally developed by BlackBerry Limited and later briefly by Indonesian company Emtek under licence.
In Indonesia, however, there is a clear distinction between "Malay language" (bahasa Melayu) and "Indonesian" (bahasa Indonesia). Indonesian is the national language which serves as the unifying language of Indonesia; despite being a standardized form of Malay, it is not referred to with the term "Malay" in common parlance. [ 18 ]