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Latitude of rejection represents the range of ideas that an individual finds unacceptable or unfavorable. The messages that end up falling within this range are most likely to be rejected. The latitude of non-commitment lies between the middle of the latitudes of acceptance and the latitude of rejection.
As a result, he illustrated three forms of latitude which are the latitude of acceptance, rejection and non-commitment. The latitude of acceptance explores the variety of ideas that individuals perceive as considerable and acceptable. The latitude of rejection explores the variety of ideas that an individual perceives to be disagreeable and not ...
Ronald P. Rohner is an international psychologist, and a Professor Emeritus of Human Development and Family Sciences and Anthropology at the University of Connecticut.There he is also Director of the Center for the Study of Interpersonal Acceptance-Rejection, and executive director of the International Society for Interpersonal Acceptance-Rejection.
Interpersonal acceptance–rejection theory (IPARTheory), [1] was authored by Ronald P. Rohner at the University of Connecticut.IPARTheory is an evidence-based theory of socialization and lifespan development that attempts to describe, predict, and explain major consequences and correlates of interpersonal acceptance and rejection in multiple types of relationships worldwide.
At this point, which Muzafer Sherif would label the edge of one's latitude of acceptance, reasonable consideration is no longer given towards product performance and the individual is further polarized towards rejection. Anderson further notes that these results pertain to simply explained products and may not generalize to more complex items.
This theory was created as a response to psychological phenomenon i.e. social emotions, inter- and intra- personal behaviors, self-serving biases, and reactions to rejection. Based on this theory, self-esteem is a measure of effectiveness in social relations and interactions that monitors acceptance and/or rejection from others. [4]
Social judgment theory – emphasizes the distance in opinions, and whether it is in the "acceptance latitude" or "rejection latitude" or in the intermediate zone. This concept relates to the peripheral processing route because when a person already has a strong opinion on the idea (an anchor), they are more likely to take the peripheral route ...
Persuasion occurs at the end of the process when a person understands a position and then compares the position it advocates the other person’s position on the issue. The closer the other person’s position comes to a person’s latitude of acceptance, the that position will seem closer than it is Social Exchange Theory (Thibaut and Kelley)