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As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was available solely from Wal-Mart Stores. Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a leading player in the category. In India, 'Slice Mango' is promoted by Bollywood actress Katrina Kaif. [3]
Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. [3] The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness ...
Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-Cola later re-launched these variants in the Indian market. Maaza's mango drink competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro.
After filing the application in 2020, the fruit was granted the GI tag in 2023 by the Geographical Indication Registry in Chennai, making the name "Rewa Sunderja Mango" exclusive to the mangoes grown in the region. [6] It thus became the first mango variety from Madhya Pradesh and the 15th type of goods from Madhya Pradesh to earn the GI tag.
Anwar Ratol (sometimes spelt Anwar Rataul) is a small, yellow variety of mango known for its sweetness and fiberlessness. It is sometimes called the 'mini powerhouse'. It is cultivated in the Punjab and Sindh regions of Pakistan, and near the village of Rataul in Uttar Pradesh, India.
Dasheri mango was founded in the 18th century, the mango Dasheri first appeared in the gardens of the Nawab of Dasheri.Since then Dasheri plants have been produced and planted throughout India.The mother plant of Dasheri still exists in " Dashari village" near Kakori Lucknow from where it gets its name.It is now owned by the progeny of Nawab Ansari Zaidi and maintained by them.
In the middle of the mango season, usually June, these mangoes ripen, and are harvested from the trees and marketed. Malda district has about 32,000 hectares of mango orchards. The Government of India and the Government of West Bengal have chosen Lakshmanbhog with Himsagar (Khirsapat) as export varieties along with Alphonso mango. [1] [2]
Chaunsa season in India and Pakistan normally starts at the beginning of June and ends in the third week of August. It is heavily exported to the Middle East, Europe, Canada, and most recently to the United States. Prior to its availability in the U.S., some American chaunsa aficionados would travel to Canada in order to legally purchase the mango.