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Straight and Crooked Thinking, first published in 1930 and revised in 1953, [1] is a book by Robert H. Thouless which describes, assesses and critically analyses flaws in reasoning and argument. Thouless describes it as a practical manual, rather than a theoretical one.
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion.
For example, Gladwell claims that prejudice can operate at an intuitive unconscious level, even in individuals whose conscious attitudes are not prejudiced. One example is the halo effect, where a person having a salient positive quality is thought to be superior in other, unrelated respects. The example used in the book is Warren G. Harding.
Kitson's work was the first to apply empirical psychology to advertising. He advised the use of short words and sentences. Thorndike's work contained the frequency ratings of 10,000 words. He recommended using the ratings in his book to grade books not only for students in schools but also for average readers and adults learning English.
The book begins by presenting a brief overview of contemporary neuroscience followed by a summary of the approach to scientific psychology proposed by Frederic W. H. Myers. Myers (and William James ) posited that a "true science of mind should seriously take into account all kinds of human experiences before prematurely accepting a theory of mind".
The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language" [2] as well as the Latin planus ("flat"). Another name for the term, layman's terms, is derived from the idiom "in layman's terms" which refers to language phrased simply enough that a layman, or common person without expertise on the subject, can understand.
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Semantics studies meaning in language, which is limited to the meaning of linguistic expressions. It concerns how signs are interpreted and what information they contain. An example is the meaning of words provided in dictionary definitions by giving synonymous expressions or paraphrases, like defining the meaning of the term ram as adult male sheep. [22]