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Imperial Leather soap was therefore marketed as being the best choice because it lasted longer than other soaps. [6] The following is an extract from a World War II advertisement: "Imperial Leather Toilet Soap is one of the few luxuries still available to the discriminating.
PZ Cussons' main brand is the Imperial Leather range of soaps, bath and shower and cosmetic products. [21] PZ Cussons operates a joint venture electrical superstore, Haier Thermocool, in Lagos, Nigeria and also operates in Ghana. [22] The largest single market for PZ Cussons is Nigeria.
Alexander Tom Cussons (14 July 1875 – 20 August 1951) was the Chairman of Cussons Sons & Co, the largest independent soap manufacturer in Britain and maker of the brand Cussons Imperial Leather and other personal care products.
Gerard Bros.'s main brand was called 'Ino'. The brand was produced as a toilet soap with the tagline "The First Aid to Beauty". Washing flakes were also produced with the tagline 'Ino Flakes Wash Everything'. A set of playing cards were manufactured to advertise Ino Flakes. Gerard Bros. also manufactured a range of soaps inspired by flowers.
The books had to be absolutely dry when the leather dressing was applied. The dressing would be applied sparingly and rubbed into the leather. After two days, the treated leather was polished with a soft cloth. Hard leathers can be soaked in a solution of one part British Museum leather dressing: three parts Stoddard solvent. [4]
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