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In 2007, Fendi introduced its Fendi Palazzo women's fragrance but stopped selling it in 2009 already. [51] In 2010, the brand launched a new fragrance – Fan di Fendi –, the first Fendi scent to be unleashed under LVMH Fragrance Brands, before discontinuing its fragrances in 2015. [ 52 ]
The process of creating the Sempre Mio fragrance involved Delfina taking a deep look at her family’s past to create something truly unique. “I waited 36 years to wear perfume, because I never ...
Eternity Aqua for Women Calvin Klein for Women: Calvin Klein: 2012 Fame: The First Ever Black Eau de Perfume: Lady Gaga (see List of celebrity-branded perfumes) 2012 Elixir: Shakira (see List of celebrity-branded perfumes) Puig: 2012 Florentine Iris Essenze: Ermenegildo Zegna: 2012 Grenada: Oscar de la Renta [73] 2012 Jeunesse: Robert Piguet ...
The LVMH Group owns several fragrance brands including Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums and Fendi Perfumes. [ 3 ] [ 17 ] Jacques Cavallier collaborated with veteran perfumer François Demachy , who was already at LVMH, but Demachy was more involved with the technical and creative direction rather than as an in ...
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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