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Vera Bradley store exterior. A news story on Good Morning America generated more interest in the products when it featured an interview with college students about various campus trends, and one of the sorority girls had a Vera Bradley bag. [5] Continued growth was initiated when the company started selling online in 2004.
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
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Perry Ellis once again closed, making it become Vera Bradley Outlet. This was only for a short time, because it was replaced with the new location for Wilson's Leather. Two new shoe stores opened up, such as Shoe Palace and Steve Madden. [39] Fanzz was also relocated to the former space of 5-7-9, and Frederick's of Hollywood permanently closed.
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