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  2. Marketing exposure - Wikipedia

    en.wikipedia.org/wiki/Marketing_exposure

    Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. [1] Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action.

  3. Maximum downside exposure - Wikipedia

    en.wikipedia.org/wiki/Maximum_Downside_Exposure

    In financial investment, the maximum downside exposure (MDE) values the maximum downside to an investment portfolio. In other words, it states the most that the portfolio could lose in the event of a catastrophe. As such, MDE obviates the need to worry about the market's unpredictable swings as it virtually "eliminates" downside surprises.

  4. Amotivational syndrome - Wikipedia

    en.wikipedia.org/wiki/Amotivational_syndrome

    Legal cannabis (marijuana) product. Overconsumption and reliance could lead to cannabis-induced amotivational syndrome. The term amotivational syndrome was first devised to understand and explain the diminished drive and desire to work or compete among the population of youth who are frequent consumers of cannabis and has since been researched through various methodological studies with this ...

  5. Fear appeal - Wikipedia

    en.wikipedia.org/wiki/Fear_appeal

    Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.

  6. Market exposure - Wikipedia

    en.wikipedia.org/wiki/Market_exposure

    In finance, market exposure (or exposure) is a measure of the proportion of money invested in the same industry sector. For example, a stock portfolio with a total worth of $500,000, with $100,000 in semiconductor industry stocks, would have a 20% exposure in "chip" stocks.

  7. Disorders of diminished motivation - Wikipedia

    en.wikipedia.org/wiki/Disorders_of_diminished...

    [1] [2] [3] [11] [4] Selegiline is also a catecholaminergic activity enhancer (CAE), and this may additionally or alternatively be involved in its pro-motivational effects. [36] [37] [31] The dopamine D 1 receptor appears to have an important role in motivation and reward. [38]

  8. Business Motivation Model - Wikipedia

    en.wikipedia.org/wiki/Business_Motivation_Model

    Business Motivation Model. The Business Motivation Model (BMM) in enterprise architecture provides a scheme and structure for developing, communicating, and managing business plans in an organized manner. [1] Specifically, the Business Motivation Model does all the following: identifies factors that motivate the establishing of business plans;

  9. Mass-market theory - Wikipedia

    en.wikipedia.org/wiki/Mass-market_theory

    The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one ...