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This definition has gained popularity since the 1970s and began to be used in these ways: Consumerism is the selfish and frivolous collecting of products, or economic materialism. In this sense consumerism is negative and in opposition to positive lifestyles of anti-consumerism and simple living. [3]
The scope is the history, activities, interests, legislation, and actors in the twentieth century consumer movement. [1] Focuses of the work include 40 articles each describing the consumer movement in a different country, various articles on specific actions undertaken by consumer activists, and descriptions of the interests of specific ...
Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) [1] was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins & Holden advertising agency.
The consumer revolution refers to the period from approximately 1600 to 1750 in England in which there was a marked increase in the consumption and variety of luxury goods and products by individuals from different economic and social backgrounds.
The consumer movement is an effort to promote consumer protection through an organized social movement, which is in many places led by consumer organizations.It advocates for the rights of consumers, especially when those rights are actively breached by the actions of corporations, governments, and other organizations that provide products and services to consumers.
The term was coined [citation needed] by author Patricia Martin in her book, The Rise of the Cultural Consumer and What It Means For Your Business, in which she suggests that the convergence of art, technology and entertainment is remaking the American consumer. This new type of consumer values creativity, design and the power of personal values.
Analogous to the consumer trend for oversized houses is the trend towards buying oversized light trucks, specifically the off-road sport utility vehicle type (cf. station wagon/estate car), as a form of psychologically comforting conspicuous consumption, because such large vehicles usually are bought by city-dwellers, an urban nuclear family.