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Fever-Tree was founded by gin industry expert Charles Rolls and advertising executive Tim Warrillow in 2004. [6] [7] [8] The duo shared a desire to create the perfect all-natural tonic water mixer, [9] producing a premium option to standard mixers available on the market without high quantities of preservatives and artificial sweeteners.
In 2005, he co-founded Fever-Tree with Tim Warrillow. [1] [3] They first met in a pub close to London's Sloane Square. [5] From 2005 to 2014, he was CEO of Fever-Tree. [1] In May 2017, Rolls sold 3.9% of the company for £73 million. [6] In March 2018, he sold 2.6% of the company for £82.5 million. [7] [8] He still owns 8.6% of the company. [8]
ReaLemon is a reconstituted product, prepared by adding filtered water to preserved lemon juice concentrate, [3] [15] with sulphites as a preservative and lemon oil as a flavor enhancer added during manufacturing. [16] As bottled, the liquid is similar in strength to natural lemon juice. [15]
The Realemon trademark was developed and used for a lemon juice product based upon reconstitution in the 1940s. [20] Realemon was later renamed to ReaLem by Coldcrops. [11] Hax lemon juice was the first to be packaged and marketed in said lemon-shaped container, with Coldcrops following shortly thereafter with their own design. [16]
Its signature taste is a result of inherently bitter lemon pith being reinforced by the bitter alkaloid quinine. The principal difference between tonic water and bitter lemon is the lemon juice, pith, and peel. The juice adds sour, offset by additional sweetener, and the oily peel fragrance. The generic bitter lemon drink dates back to 1834. [1]
Gin and tonic is traditionally garnished with a slice or wedge of lime, often slightly squeezed into the drink before being placed in the glass. In most parts of the world, lime remains the only usual garnish; however, lemon is often used as an alternative fruit. In the United Kingdom, the use of both lemon and lime together is known as an ...
In herbal medicine, a herbal tonic (also tonic herbs, tonic herbalism) is used to help restore, tone and invigorate systems in the body [1] or to promote general health and well-being. [2] A herbal tonic is a solution or other preparation made from a specially selected assortment of plants known as herbs . [ 2 ]
Schweppes (/ ʃ w ɛ p s / SHWEPS, [1] [2] [3] German:) is a soft drink brand founded in the Republic of Geneva in 1783 by Johann Jacob Schweppe; it is now made, bottled, and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks.
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