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  2. Joint hypothesis problem - Wikipedia

    en.wikipedia.org/wiki/Joint_hypothesis_problem

    The joint hypothesis problem is the problem that testing for market efficiency is difficult, or even impossible. Any attempts to test for market (in)efficiency must involve asset pricing models so that there are expected returns to compare to real returns. It is not possible to measure 'abnormal' returns without expected returns predicted by ...

  3. Efficient-market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Efficient-market_hypothesis

    In Fama's influential 1970 review paper, he categorized empirical tests of efficiency into "weak-form", "semi-strong-form", and "strong-form" tests. [2] These categories of tests refer to the information set used in the statement "prices reflect all available information." Weak-form tests study the information contained in historical prices.

  4. Financial market efficiency - Wikipedia

    en.wikipedia.org/wiki/Financial_market_efficiency

    Fama identified three levels of market efficiency: 1. Weak-form efficiency. Prices of the securities instantly and fully reflect all information of the past prices. This means future price movements cannot be predicted by using past prices, i.e past data on stock prices is of no use in predicting future stock price changes. 2. Semi-strong ...

  5. MarketCast - Wikipedia

    en.wikipedia.org/wiki/MarketCast

    MarketCast is an American company specializing in fandom, [1] market research and data analytics. [2] Based in Los Angeles, [3] it was founded in 1987 and is a portfolio company of Kohlberg & Company. [4]

  6. Adaptive market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Adaptive_market_hypothesis

    The adaptive market hypothesis, as proposed by Andrew Lo, [1] is an attempt to reconcile economic theories based on the efficient market hypothesis (which implies that markets are efficient) with behavioral economics, by applying the principles of evolution to financial interactions: competition, adaptation, and natural selection. [2]

  7. Soft market test - Wikipedia

    en.wikipedia.org/wiki/Soft_market_test

    A soft market test is a procurement exercise designed to test commercial markets' capabilities of meeting a set of requirements which would include enough interested suppliers to maintain competitive pressures. The exercise is unlikely to result immediately in an order for goods and services: more likely is that the outcome of the exercise will ...

  8. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Copy testing, also known as "pre-testing," is a form of customized research that predicts in-market performance of an ad before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad's flow of attention and flow of emotion.