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The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. [ 1 ] [ 2 ] [ 3 ] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related."
Social media can significantly influence body image concerns in female adolescents. [27] Young women who are easily influenced by the images of others on social media may hold themselves to an unrealistic standard for their bodies because of the prevalence of digital image alteration. Social media can be a gateway to Body dysmorphic disorder.
The correlation between media image and body image has been proven; in one study, among European-American and African-American girls ages 7–12, greater overall television exposure predicted both a thinner ideal adult body shape and a higher level of disordered eating one year later.
The body ideal depicted in those films, the study found, was Eurocentric and thin, which was, in a 2015 study, deemed influential to body dissatisfaction in young girls.
Venus with a Mirror (1555) by Titian. Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. [1] [2] The concept of body image is used in several disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term.
Body image is a complex construct, [1] often used in the clinical context of describing a patient's cognitive perception of their own body. The medical concept began with the work of the Austrian neuropsychiatrist and psychoanalyst Paul Schilder, described in his book The Image and Appearance of the Human Body first published in 1935. [2]
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