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Peak toothpaste; a brand of toothpaste featuring baking soda produced by Colgate-Palmolive, circa 1973–1977. [33] Pepsodent: a brand of toothpaste with a minty flavour derived from sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
A Hynos billboard in Saigon, 1967. Hynos is a Vietnamese toothpaste brand. The brand was originally sold in South Vietnam, Cambodia, Laos, Thailand, Singapore and Hong Kong, [1] and still exists today. [2] Hynos was known for its innovative advertising techniques, which included the use of billboards, film, and jingles. [3][4]
Colgate (toothpaste) Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company ...
Kolynos. Promotional poster for the Kolynos toothpaste from the 1940s. Kolynos is a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995. The name is a combination of two Greek words, meaning "beautifier" and "disease preventer". [1]
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [1][2] The brand is marketed worldwide by Unilever [3] and licensed since 2003 [4][5] to Church & Dwight for the North American market. Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka ...
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help ...