Search results
Results from the WOW.Com Content Network
Macro-level political risk looks at non-project specific risks. Macro political risks affect all participants in a given country. [10] A common misconception is that macro-level political risk only looks at country-level political risk; however, the coupling of local, national, and regional political events often means that events at the local level may have follow-on effects for stakeholders ...
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Uncertainty implies an ignorance of the probability or impact (or both) of an event. The objective of risk management is to enable the determination of these factors so that what is uncertain becomes a measurable risk. Political risk is primarily measurable because politically motivated events usually require planning and deliberation ...
Coca-Cola's safer approach to marketing in today's polarized society comes amid two major blowups — with stock price aftershocks — at other prominent consumer brands.
Euromoney's quarterly country risk index “Country Risk Survey” monitors the political and economic stability of 185 sovereign countries. Results focus foremost on economics, specifically sovereign default risk and/or payment default risk for exporters (a.k.a. “trade credit” risk).
Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market [8]. Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene ...
He added that in the cases of 2016 and 2020 (as well as likely to come in 2024), a close election can be a significant source of economic uncertainty because "the two choices have quite different ...
The sources used for market learning [20] [21] can be split into two categories: external and internal information sources. The external sources can emerge from market research [22] or from verbal communication such as 'word of mouth'. [23] Other examples of external information sources include personal contacts, customers, and commercial ...